Midterm Project

For my midterm project, I will be choosing the choice of Project 1. I will focus on new techniques for marketing or advertising the heavily unknown product the CooperCooler. The CooperCooler is a highly innovative, relatively unknown product that helps cool drinks from room temperature to freezing cold in minutes. It is was invented by local Greg Loibl in Hyde Park, New York. I feel it is a great product that with newly used advertising and marketing techniques could really prosper in the market. For more information on the product and company, click here.